HubSpot has introduced the Agent CLI, a new agent infrastructure that allows agents to automate and schedule routine tasks, reports, and actions on HubSpot. The CLI is designed for GTM (Growth-Driven Marketing) and ops teams to save time by automating repetitive work in the background. With the Agent CLI, users can build automations in Codex or schedule them in Cowork, enabling agents to focus on high-value tasks.
The HubSpot Agent CLI complements the existing AI Connectors and public APIs, providing optionality for agents to choose the best infrastructure for their workflow. This means that agents can operate more efficiently across various environments, including chat platforms like Claude, Codex, and Cowork. By automating routine tasks, users can free up time to focus on strategic work.
The Agent CLI is available in private beta now, and interested parties can sign up here. The introduction of the HubSpot Agent CLI marks a significant step towards achieving the company's vision for the agent era: empowering agents to run on HubSpot and operate seamlessly across various environments.
